Joya Pavesi is the Executive Vice President of Marketing & Strategy for RKW Residential. She is a dynamic and passionate marketer with more than 17 years of multi-family marketing experience across Class A lease up, stabilized and value-add assets. In her executive role, Joya has directly contributed to RKW’s growth from 2,000 units to 35,000 units under management and consulting in under seven years. Joya’s has played a pivotal role in RKW’s expansion into new markets, helping to grow the company’s footprint across seven states.
Under her direction, RKW’s marketing team has built an award-winning reputation management platform earning the organization Top Ten placement in the J Turner Elite ORA Rankings along with numerous community-level awards. They have also been an industry leader in the adoption of forward-thinking technologies including AI-powered virtual leasing and self-guided tours.
Prior to joining RKW, Joya worked for Greystar and Camden Property Trust. Her specialties include marketing and brand strategy, customer experience and loyalty, digital marketing, social media, and reputation management. She graduated Cum Laude from the University of North Carolina at Charlotte with a B.A. in Communications. She is recognized as an industry thought leader and conference speaker. Joya served on the Greater Charlotte Apartment Association Board of Directors and PR Committee and graduated from the Leadership Lyceum program.